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	New England Chapter American Society for Indexing Upcoming Events

 

Annual Spring Meeting

Saturday, April 17, 2010, 9:45 a.m. to 4:30 p.m.

Chelmsford Public Library   25 Boston Road   Chelmsford, Massachusetts

Registration and Continental Breakfast from 9:45 a.m. to 10:15 a.m.

NEASI's 2010 spring meeting will be held on Saturday, April 17th, 2010 at the Chelmsford Public Library. Cheryl Landes, an award-winning technical writer and member of the Pacific Northwest Chapter as well as NEASI, will present "Experience an Index Usability Test" and Ilise Benun, a national speaker and co-founder of Marketing Mentor, will present "Nitty-Gritty Marketing and Pricing for Freelancers."  There will also be a panel of NEASI members speaking about their own marketing experiences. 
 

Experience an Index Usability Test

Presented by Cheryl Landes, Owner of Tabby Cat Communications

In 2003, members of the Pacific Northwest Chapter of ASI started an Index Comparison Project that has evolved into testing two of the indexes created for the same book by indexers with different backgrounds. The goal of the usability test is to determine which index readers prefer and the reasons behind their choices.

Since this phase of the project began, we have conducted usability tests with university students, book clubs, and indexers in the Pacific Northwest. And now it’s NEASI’s turn. Your participation will help us learn more about how readers of diverse backgrounds find information in indexes.

At the end of the test, we will discuss your experiences and which index you prefer, and why. Cheryl will also update on the earlier results. The last time she updated NEASI was at the fall 2008 conference.

 

Luncheon 12:15 - 1:15

 

 

Nitty-Gritty Marketing and Pricing for Freelancers

Presented by Ilise Benun, Owner of Marketing Mentor

Is your freelance business on a feast-or-famine cycle—you're either way too busy or you're waiting for clients to call? Or maybe you used to get lots of word of mouth and now everything has dried up?

In this session, Ilise Benun explain the nitty-gritty of how to develop and nurture lucrative business relationships, how to value and price your work so you don't lose money, and how to create a "Marketing Machine" that brings an ongoing stream of new prospects and clients willing to pay you what you're worth. Here’s just a taste of what you will learn:

                     * How to choose a target market.
                     * The 5 most effective (and least expensive marketing tools).
                     * How to talk to clients about money (so they don’t fall off their chair).

 

Marketing your Indexing Business – A Panel Discussion on What Works and What Doesn’t

Panelists: Heather Hedden, Steve Ingle, and Jean Jesensky

Threee NEASI members who do different types of indexing and have varying lengths of experience will discuss what has worked for them, and what has not, in marketing their indexing services. Bring your questions as well as tips on what worked for you, or didn’t, to share with the group. 

 

NEASI would like to acknowledge support from WordCo Indexing Services in making this meeting possible.

 

Fee: $30.00, which covers the cost of continental breakfast and lunch: assorted sandwiches (including vegetarian), fruit, and beverages.

Registration: Mail your completed registration form by Friday, April 9, 2010.

Cancellations: Cancellations must be received by April 10 for a full refund. No refunds can be made if received after April 10. To cancel, contact Linda Dunn at newengland@asindexing.org.

Questions: Contact Linda Dunn, NEASI President, at newengland@asindexing.org.

Directions and free parking at the library: See the library web site: http://www.chelmsfordlibrary.org.

NEASI web site: www.newenglandindexers.org.